Landing Page, Gteam @ R/GA
Google Families Site Redesign
A resource for families
Google Families allows users to create a family group with up to six family members. Family groups allows a user to set digital ground rules, share media, and access to subscriptions all from one interface. We were asked to redesign the Google Families landing page to better illustrate the product and how works with the ecosystem of the Google products.
Update page to new design standards
Highlight key product points of Google Families.
Highlight getting started steps.
ROLE
Senior XD Designer
APPROACH
The previous site narrative took a product centered approach, focused on the product ecosystem. Based on research, users responded to a shift in site narrative focused on the value of creating a family group. Our redesign objective was to encourage adoption and explain the ease of signing up.
I used existing research, audits of sister sites, and Google Marketing Web Standards 23 to create a series of design approaches.
Leads with the value of the product
Site is updated with new Marketing Web Design Standards
updates to responsive grid
IMPACT
I worked closely with the clients to iterate on the design with two teams, across three different regions. The design went through many rounds of XD to and a participatory web session with an internal UX team, before we created final wires for handoff.