• Led design and storytelling for the Google account, translating complex product requirements into intuitive digital experiences and narratives.
• Architected scalable Figma component libraries to ensure design consistency across multi-surface product ecosystems.
• Developed end-to-end product experiences, delivering everything from initial wireframes to production-ready, high-fidelity designs.
• Transformed complex client challenges into bespoke digital environments and actionable creative strategies.
• Partnered with cross-functional leads to ensure high-level strategy was successfully executed at the granular level.
• Mentored junior design talent, fostering a culture of excellence at the intersection of product design and storytelling.

Clients include:
Google Ads, Google for Business, Google Marketing Web System, Enterprise

• Directed the global redesign of Google Ads, utilizing user-centered design principles to transform complex utility into a premium, narrative-led digital experience.
• Architected a sophisticated design system that integrated brand identity with performance-driven commerce, ensuring scalability across the global platform.
• Leveraged deep technical knowledge of emerging technologies to deliver innovative, high-fidelity UX and motion behaviors.
• Maintained impeccable organization and analytical rigor while navigating high-pressure timelines and complex product requirements.
• Collaborated across technical and creative workstreams, acting as an expert communicator to bridge the gap between brand storytelling and functional product design.

Clients include:
Google Ads, Google for Business, Nike

• Redesign of eBay Stores’ filtering, sorting, and favoriting features, optimizing core e-commerce functionality to improve item discoverability and user retention.
• Partnered with UX Research to map and execute usability testing, translating data-driven insights into iterative design refinements for the global storefront ecosystem.
• Streamlined complex inventory navigation by designing intuitive filtering systems that balanced seller branding with a seamless buyer experience.

• Redesigned Kaiser Permanente’s "My Doctor Online" medical education sites for cold, flu, and COVID-19, prioritizing clarity and accessibility during high-traffic periods.
• Architected the vaccine appointment and site finder tools, streamlining complex clinical workflows into a frictionless patient experience.
• Achieved a record 18% bounce rate through strategic UX improvements, significantly increasing user engagement with critical health information and scheduling services.

• Served as a horizontal UX designer across the Williams-Sonoma Inc. portfolio, designing scalable product page optimizations for a diverse range of retail brands.
• Led UX for the internal performance team, architecting an A/B testing platform used to validate and deploy site-wide enhancements across the enterprise.
• Embedded within the technology organization to bridge technical constraints with high-end commerce design, ensuring consistent performance and brand integrity.

• Served as Designer in Residence at Google X, embedded within the design team to explore speculative design practices and their application to long-horizon tech innovation.
• Explored design principles for emerging technologies, utilizing speculative frameworks to stress-test the ethical and social implications of "moonshot" projects.
• Collaborated with cross-functional research and engineering teams to translate abstract future concepts into tangible prototypes and strategic design provocations.
• Got to try explore those Google lunches

• UX Designer for Intel’s Smart Device Innovation group, exploring the intersection of IoT and human-centric design for wrist-worn wearables.
• Defined user experience frameworks for emerging hardware, translating sensor data and technical constraints into intuitive, glanceable interactions.
• Prototyped next-generation wearable interfaces, focusing on ergonomics and real-time feedback loops for the consumer electronics market.