Google for Small Business, Holiday 2021

Google for Small Business is a resource to help small businesses succeeded online. The site educates small businesses on best practices and helps them find Google tools and services that will positively impact their business goals.

ROLE
Senior XD Designer

APPROACH
The Google for Small Business Holiday 2021 microsite was a unique opportunity help businesses get online after the turmoil of COVID. Key deliverables for the site:

• Highlight the steps required to get SMB’s online for the holiday 2021 season

• Use analytic data from the previous years design to improve site performance

• Make it fun and festive

• Target key user journeys

One of the challenges we faced with the redesign is that in the past years the holiday site had low scroll rates. We have the challenge of needing to surface relevant resources for two different users, but needing to keep the page lean and easy to navigate.

This project had a very short turn around. I used the analytics from the previous years design to inform my design approaches and to update XD to match the client brief. I created a two approaches that used the holiday theme as a way to promote Google Products for Small Businesses.

IMPACT
I worked closely with the leadership to quickly design and iterate wireframe concepts for client presentations. We met with the client 2 times to review wireframe before I handed off the designs to the visual team. I consulted with the visual team on XD updates before they handed off the designs to the development team.

• Redesign was successful and drove meaningful conversions on the site.

• Elements from the winning design are being adopted on other parts of the Google for Small Business Site.

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