Marketing Design System and Module Libaray, Gteam @ R/GA
Google Ads Design System, GADS
A modular design system built at global scale
Google Ads is the marketing site and front door of the Google Advertising platform. In 2022-23 I worked with the creative team at R/GA to redesign and refresh the website. To support the redesign our team built a custom design kit. The design kit was built in Kintaro CMS and designed with flexibility and scalability in mind.
ROLE
Senior XD Designer, XD Design Director
APPROACH
From early stage, I worked with the client team to ground the redesign in Usability, Accessibility, and Performance best practices.
I designed wires for module flexibility and scalability
I worked with tech and visual design teams to build components and modules
I wrote specifications, guides and authoring guides for modules
IMPACT
The redesign was created modularly and the Modular Design Library “GADS” has been adopted across the Ads Marketing team. The Modular design library drastically sped up time to market, and as a result the global redesign was the fastest global launch to market for our client. The design library has been rebuilt in Brightspot CMS.