Modular Library for Google Marketing Sites, Gteam @ R/GA

CMS Design Kit powered by Brightspot

A design kit to streamline marcom and reduce development cost

CMS Brightspot is the next generation Content Management system for Google Marketing. Built in Brightspot CMS and sitting on top of Google Marketing Design guidelines. CMS Brightspot is a Figma Design Kit that is built 1:1 with the authoring environment.

ROLE
XD Design Director

APPROACH
Working closely with the Google Marketing Web Team and Brightspot Product management, the R/GA team of Visual and UX designers created a Design Kit to streamline and reduce the gap between design guidelines and CMS capabilities.

  • From early stage, I worked with the visual team to ensure best practices for Usability, Accessibility, and Performance.

  • Responsible for specifications, authoring specs, usability guidelines

  • Worked with Brightspot product management to handoff design specs

  • I conducted a large scale usability study across agencies to evaluate the success of the design kit

  • Responsible for taxonomy auditing, naming conventions and governance

IMPACT
Adoption overtime of the design system has helped improve the library. As a part of the core team, I have worked to further align gaps between the authoring environment and the Design Kit. The Design Kit is in its second release with more adoption and site migrations occurring.

Request to view full Case Study